Market Square looks to transform advertising

Innovative marketing techniques aimed at utilising social media platforms to address the advertising stagnation that is currently the Guyanese landscape, is the backbone of Market Square.

Co-founders of the marketing agency Christine Gooding and Akilah Mancey are up to the challenge, knowing that they are branching into new territory. Both young women have backgrounds in marketing, but are looking toward branding and the reinvigoration of a lost art in Guyana.

Speaking to Stabroek News, Gooding acknowledged that they were up to the task. Through extensive market research and aggressive campaigning she said, the fledging business was already handling both local and overseas clients.

Gooding said that Market Square, which launched on April 7 was registered as a business just four days prior  …..To continue reading, login or subscribe now.

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