Ad dishonours names of Gandhi, King and Mandela

Dear Editor,

The great Mahatma Gandhi and his self-styled disciples, Rev Martin Luther King and our beloved Madiba, Nelson Mandela, all of whose visions served to transform their respective societies and eventually the world, were unique visionaries and transformational leaders par excellence. There is no doubt about their selfless, almost god-like image and contribution to humanity which live on forever in the minds of people all over the world.

It is in that context that I was outraged when I became aware of a local advertisement by a  company advertising “Optical” supplies and services by using inappropriate metaphorical comparisons of their mundane, money-making ‘eye-correcting’ and ‘lens-crafting’ services with the immortal, virtually divine visions of our three ‘prophets’ whose lifetime works enabled the world to see life differently. This is blasphemous and should be roundly condemned in the same way we condemn those who recently traded the Mandela name and image for cheap publicity and material gains.

Yours faithfully,

Nowrang Persaud