Shell launches ‘Formula for Excitement’ campaign

Shell V-Power launched its ‘Formula for Excitement’ campaign on Monday aimed at giving motorists a fresh perspective on the qualities of its premium performance gasoline.

“Shell V-Power needs no introduction when it comes to its premium quality backed by the best scientific research the industry has to offer. V-Power is Shell’s flagship performance fuel, created by Shell Scientists, and the result of constant innovation inspired by Shell’s technology innovations which were designed with Ferrari in mind,” Orlando Boxill, General Manager of Sol Guyana Inc, the licensed operator of Shell Service stations, said.

Boxill said with its proven quality supported by Shell’s world-leading scientific research, and fully endorsed by Ferrari, Shell V-Power had all the right ingredients to deliver motoring excitement. Noting that Guyanese motorists also have an emotional connection to their cars and want more enjoyment from the driving experience, he said this is the reason why drivers power their engines with a premium fuel with the highest Research Octane Number (RON) rating available in Guyana.

“Shell V-Power consistently maintained a RON of 95 for delivery to customers in Guyana,” he said. According to Boxill, Sol is unwavering in its commitment to deliver the best quality, high performance fuels and lubricants to its customers and urged motorists to continue to enjoy driving with Shell V-Power which features a unique double action formulation designed to actively clean engines, reduce friction and deliver more power throughout the life of a vehicle.