An experienced marketing manager with more than 40 years of service in the public and private sectors has launched a private consultancy which he says seeks to revisit the concept of marketing as a business tool in order to enable business houses to utilize marketing to greater advantage.
Eric Whaul, who has held various marketing positions with the Demerara Tobacco Company, the Guyana National Newspapers Ltd and Singers told Stabroek Business in an interview earlier this week that some of the major companies in Guyana were guilty of not applying marketing effectively as a means of selling their goods and services. Whaul told Stabroek Business that some companies had grown accustomed to “sporadic initiatives” that sought to employ their marketing staff “only when they
