The role and power of image

Serena Williams lost the US Open tennis final recently, and ended up on the front page of the world’s newspapers. She graced the Yahoo news page, became a top global trend and even got coverage on CNN.
Oh, and who beat Serena?

Serena got multiple times more publicity than the winner because of her on-court spat with an obscure chair-umpire. The controversy catapulted her to the top of world news for a couple days.

The phenomenal tennis star