Caribbean Airlines, Air Jamaica to use one ‘BW’ code

Caribbean Airlines and Air Jamaica will operate under one ‘BW’ code beginning July 1, 2011 as the two brands merge into one airline.

Air Jamaica and Caribbean Airlines flights will be advertised with the ‘BW’ code followed by the flight number across all media advertising, airport information and booking information.

Caribbean Airlines made the announcement by way of a release saying the two brands will be able to realize the cost synergies that were anticipated from the onset as a result of the merger.

The merger would mean one fleet type for both Caribbean Airlines and Air Jamaica and customers will see the Caribbean Airlines uniforms representing both brands.

“The Caribbean Airlines and Air Jamaica experiences are retained by retaining separate in-flight videos and magazines for that distinction between the brands,” Caribbean Airlines added.

Flights can be booked on www. caribbean-airlines.com or www.airjamaica.com or any Caribbean Airlines or Air Jamaica ticket office.

Around the Web

Comments