Indian women world’s most stressed — Nielsen

TOKYO, (Reuters Life!) – Women around the world feel  stressed and pressed for time, but women in emerging markets are  more stressed than their sisters in developed nations — and  Indian women say they are the most stressed of all, according to  a survey published yesterday.

But while women in emerging markets may be under more  pressure, they are also far more hopeful, with most seeing more  financial stability and better chances for education for their  daughters, according to the survey of 21 developed and emerging  nations by global information and analytics firm Nielsen.

An overwhelming 87 percent of Indian women said they felt  stressed most of the time, and 82 percent had no time to relax.

Despite being stressed, though, Indian women were also the  most likely to spend any extra cash they might happen to have on  themselves over the next five years.

Nearly all, 96 percent, anticipated buying clothes, while 77  percent said they would splash out on health and beauty products  and 44 percent on home electronics.

“Women across the globe are achieving higher levels of  education, joining the workforce in greater numbers and  contributing more to the household income,” said Susan Whiting,  vice chair at Nielsen, in a statement.

“Women tell Nielsen they feel empowered to reach their goals  and get what they want, but at the same time, this level of  empowerment results in added stress.”

Mexican women came in second in terms of stress and lack of  time, with 74 percent, followed by Russia with 69 percent, which  the survey blamed partly on the intense pace of social change,  with what took half a century to evolve in developed countries  compressed into five for their emerging cousins.

The highest stress levels in developed countries were Spain  with 66 percent and France with 65 percent. Some 53 percent of  U.S. women said they were stressed.

Women in general felt they had more opportunities than their  mothers no matter where they were living.

But women in emerging markets believed their daughters will  have more chances than they did, while those in developed  nations said their girls will only have the same opportunities,  not more.

In emerging markets, 80 percent of women surveyed believe  their daughters will have greater financial stability and 83  percent believe they will have more educational opportunity.


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