Yao Ming brings swift end to sneaker dynasty

BEIJING, (Reuters) – China’s NBA all-star Yao Ming  has sued a Chinese sportswear maker over alleged name and image infringements, local media reported yesterday.

Yao Ming

The towering Houston Rockets centre has filed a lawsuit  against the company for using the label “Yao Ming Era” on its  shoes without his consent, Yao’s management said. Lu Hao claimed the sports maker also used Yao’s signature  and portrait on their products while promoting them across the  country.

“We want to send out a word that such infringements are not  tolerated by Yao Ming,” Lu told the China Daily.

Yao, who is under contract with Reebok, registered his name  as a trademark in 2002 to protect his rights and for a possible  future in the sports apparel business after retiring.

Yao is currently recovering from a career-threatening ankle  fracture he suffered playing for the Rockets last November.