Cultural entrepreneurs undergo training in business planning, marketing

(Sitting left to right) Facilitator of business lab Rina Yaffe, Minister of Culture Frank Anthony, Prime Minister Samuel Hinds, Israel’s Ambassador to Guyana Amiram Magid, Director of Microenterprise Development Training Shula Ferdman, and YABT representative Akarda Ventour with some of the participants of the business lab.

Thirty young Guyanese entrepreneurs are being trained to create their own niche in the cultural industry.

The five-day business lab in cultural enterprises, which began yesterday at the Umana Yana, will offer technical skills and advice in business planning, marketing, and branding. It was developed to teach the participants, selected from 60 applicants who were nominated, business concepts and how to practice these concepts effectively.

According to Minister of Culture Dr Frank Anthony, there is a strong creative sector in Guyana and the