It would not be in the least surprising if the names Saymelyah and Kamadyah Yisrael were felt to belong to a pair of foreigners with Middle Eastern ancestry. On the contrary the names belong to a Guyanese born couple, married, with two children and residing at Parfait Harmonie.
The couple are adherents of the Hebrew/Israel faith. Its followers believe that they are descendants of the ancient Israelites. They adhere to the laws of Moses. Kamadyah was born into the faith. Saymelyah became a convert while in secondary school about 15 years ago. The couple worship at the Hebrew Family Cultural Centre in North Rumiveldt.
More immediately relevant than their unusual names and minority religion is the fact that the Yisraels are seeking to make inroads into what has become a highly competitive market for fresh fruit and juices. As increasing numbers of Guyanese turn to fruit as a health and wellness option, the Yisraels have decided to place their own particular brand, Juice Up, on the market.
They key to making inroads into the fresh fruit and fruit juice market is the ability to take the product to the consumer at a competitive price. There, the advantage belongs to the producer who can acquire fruit at the best prices and prepare the products at the lowest cost.
Having started their enterprise just over a year ago the Yisraels are amongst the newest kids on an already
