Lianne’s Cakes: Aiming to break into the ‘big time’

For Lianne Fernandes-Sears this year’s seventh annual Wedding Expo staged by the Roraima Group of Companies at its Duke Lodge Hotel in Kingston provided just the opportunity she was seeking to broaden the client base of an enterprise which, for the last five years, has been seeking to break into the mainstream market in what has become a highly competitive industry.

Marketing challenges are not uncommon to emerging businesses in Guyana. The most important of these are those associated with financing marketing initiatives that can rapidly expand client bases.

When Stabroek Business spoke with the organizers of the Wedding Expo just over a week ago, they had said that the event would focus on….