Since its establishment in August this year, Amy’s Pomeroon Foods Inc may well have set a record in the local manufacturing sector. This year, at its Anniver-sary Awards Ceremony the Guy-ana Manufacturing & Services Association (GMSA) cited the company for introducing advanc-ed technology to process and market ground Pomeroon coffee in superior quality package.
Up until now Louis Holder has poured around $50 million into a project which he still considers far from complete.
Holder gets his coffee from the Pomeroon River, which is known for its production of high-quality coffee beans and apart from the 8 acres which he cultivates, he purchases from other farmers in the region and from Brazil. His annual production requires that he utilize 100,000 tonnes of beans. That will provide him with 10,000 tonnes of usable material.
Processing into the refined product that he produces requires that the raw product be moved to the Liliendaal Project Dawn Complex. Before they make that journey the coffee cherries are taken to the factory at Jacklow where they are shelled. First by boat then by truck the partially processed cherries make their way to Liliendaal. The packaging also takes place there after which the product makes its way to market.
Banks DIH Ltd is the major distributor of the product and the cups of coffee that the company offers in its snackettes are made from Amy’s Coffee. Amy’s Coffee can also be found on the shelves of Bounty, Nigel’s and Survival supermarkets and Sol gas stations.
Since distribution commenced in October this year, Holder has distributed 175 packets of 250 grammes and 75 packets of 500 grammes; not the sort of numbers that suggest the product has taken the
