Fiftieth anniversary could kick start global marketing drive – Gouveia

Roraima Airways CEO Gerry Gouveia

Guyana’s halting efforts to create a viable and sustainable tourism sector over the years are more likely than not to continue to fall short of its goals unless government makes a decisive commitment to investing in the global marketing of the country.

“The bottom line is that our tourism product is in trouble,” Chief Executive Officer of Roraima Airways Captain Gerry Gouveia told Stabroek Business in an exclusive interview earlier this week. “Lip service cannot hide the reality that the sector is really going nowhere,” Gouveia said. And while the businessman whose tourism-driven clutch of companies includes the popular Arrow Point Resort believes that the country is now fortunate to have a Tourism Minister, “who understands the industry,”