Local beverage giants Banks DIH Limited has launched its XM brand rum products on the United States of America (USA) market through distributors Royal Wine Inc.
According to a press release from Banks DIH, the green light to distribute the XM line of products in the US was recently received after a litigation battle in the courts with its competitors for the use of the word “Demerara” in the XM brand name. Just over a month ago, the launching took place in Richmond Hill, Queens, NY and based on the initial sales, the company has seen positive results.
The XM rum line of products includes Xtra Mature (XM) five-year old, VXO seven-year old, Royal 10-year old, Special 12-year old and
