The view that brands can actually care about social ills and can be ethical while trying to be profitable is still perceived as a highbrow and elitist marketing ploy. I think this perception partially stems from brands failing to use transparency as a marketing tool, which results in consumers always questioning their integrity.
However, socially conscious business models are becoming more popular and are seen as the model to tailor your brand’s aesthetic around. There is a growing demand for brands to be more ethical and socially conscious as the unprincipled realities that profit a select few continue to be constantly exposed to the consumer. There is also much more pressure to project ‘good person vibes’ on the consumer end, as ‘humble bragging’ apps like Snapchat and Instagram continue to act as ‘social curriculum vitae.’ This week I got the chance to interview Asiya Mohammed, the founder of Conflict Women.
Conflict Women is a social brand based in Trinidad and Tobago that is offering hope to domestic violence and sexual abuse survivors by way of financial empowerment through the creative industries. Conflict Women provides training in
