Sandra Craig looks to Carifesta 2017 for breakthrough with flavoured barbecue sauces

The Guyana Marketing Corporation’s Guyana Shop situated at the corner of Robb and Alexander streets continues to serve as the marketing incubator for local products ranging from soaps to spices, many of which are still seeking to establish a firm footing on the mainstream market, mostly the supermarket shelves that favour the eye-catching brand name imports.

Stabroek Business’ latest, decidedly uplifting visit to the Guyana Shop provided an encouraging insight into the modest strides that are being made in the agro-processing sector. The available evidence suggests not only that producers are beginning to develop an enhanced appreciation of the nexus between packaging and labelling, on the one hand, and marketability on the other but also that imaginative minds are offering up impressive new products. Gradually, our agro-processing sector is coming of age.

Sandra Craig is more than a trifle hopeful that SS Natural Fruit Flavours, the brand name under which her barbecue sauces are being distributed will find favour with the market which she hopes to engage when she arrives in Barbados as part of the Guyana contingent to this year’s Caribbean Festival of Arts (Carifesta)…..

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