Over this past weekend, my team and I participated in the ‘Women in Business Expo’ at Pegasus Hotel. It was an amazing opportunity for a startup business like my own to get in front of our target market, speak to the women whom we are trying to clothe and find out if they would buy what we’re selling.
I noticed a few things from all the conversations that I had, and the more I spoke to them the more clarity I gained on fashion in Guyana and what really went wrong.
What impacted me the most was how shocked people were to find out that the collection was made in Guyana. On one hand, it was great to hear that the quality of our finishing was so aesthetically pleasing. On the other hand, the fact that it was near unbelievable that they were produced right here in Guyana was very telling of the type work produced locally.
Given these revelations, I have settled on three areas those actively invested in the local fashion industry can improve right now to begin the process of revitalization.
