How do we value quality vs quantity?

By Brooke Glasford

Mass production and fast fashion have created for buyers a slavish addiction to cheap clothing. Driven by price we easily overlook details like colour, fabric, and quality of construction because what’s in front of us is so cheap. I’ve been guilty of this also. My last job in Toronto was opposite one of the city’s largest H&M’s. Perusing the racks was one of my favourite de-stressers; I almost always left with something that was marked down from an already low price. In December 2015, I watched a documentary on Netflix about the garment industry called The True Cost—and by the end of it I vetoed all my H&M purchases. This was when I really began taking sewing seriously, and indirectly how I started my company.