TV ad rates rocket ahead of India, Pakistan final

NEW DELHI,  (Reuters) – Television advertising rates for today’s cricket final between India and Pakistan are 10 times the normal price, industry sources said, as millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events.

Pakistan, the lowest-ranked team at the Champions Trophy tournament, upset host and favourites England to set up a final with defending champions India, feeding a frenzy for a game that commands a fanatical following in the region and among its diaspora.

A 30-second spot during the final to be broadcast by Rupert Murdoch’s Star Sports is expected to cost nearly 10 million rupees ($155,267), far higher than the 1 million rupees that advertisers pay on average for most Indian shows, said a person involved in buying ads.

Rupert Murdoch

Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and Indian tyre maker MRF signed up as commercial partners for the tournament.

Fewer than 10 percent of the slots are left for the final, a person in the sports broadcasting industry said.

Companies still wanting to air their ads will be paying a higher rate than those who pre-booked, said the person, who did not want to be named, citing business confidentiality.

“India v Pakistan Final… !!!!!!!! All TV execs around the world are now cracking a nice bottle open to celebrate,” tweeted former England captain Michael Vaughan.

India captain Virat Kohli is the only cricketer among the world’s 100 highest-paid sportsmen, ranking 89th with annual income of $22 million, according to a list compiled by Forbes.

Before the Champions Trophy, the last time India and Pakistan played a one-day international was during the 2015 World Cup. That game, won by India, was one of the top-six most viewed sporting events, along with the soccer World Cup final and Usain Bolt’s 100-metre sprint at the 2012 Olympic Games, the sports broadcasting industry source said.

“That was a league game, this is the final,” the person said. “You can expect this to be even bigger.”

India and Pakistan have already met during the tournament’s group stage, with India winning easily. More than 200 million people watched that game, according to Indian media, citing BARC India. For Sunday’s final, viewership is expected to be 30-40 percent higher.


Cricket between the neighbours and rivals has been limited because of their longstanding political problems.

They last played a bilateral series in 2012-13, when Pakistan toured India for two Twenty20 games and three one-day internationals.

It was their first series since the 2008 Mumbai attacks, when Pakistani militants went on a killing spree that left 166 people dead in India’s financial capital. India has since refused to play Pakistan    outside International Cricket Council events.

In disputed Kashmir, claimed by both India and Pakistan, the cricket tournament has already caused discord.

Residents of Indian Kashmir, many of whom support the Pakistani team, lit fire-crackers to celebrate Pakistan’s victory over Sri Lanka earlier in the tournament.

Later that night, residents in a village in south Kashmir accused Indian army soldiers of beating them and smashing their cars and windows to punish them for celebrating.

($1 = 64.4050 Indian rupees)


Former Windies coach Simmons thrilled with Afghanistan fairytale qualification

HARARE, Zimbabwe, CMC – Former West Indies coach Phil Simmons is heading back to the ICC World Cup but this time with Afghanistan, and says the Asian outfit will be working on a few surprises over the next few months in preparation for the showpiece next year.

T/dad Harvard rugby team throws down gauntlet to top local rugby clubs

If you are a fan of explosive rugby action, then the National Park is the place to be today to witness the Guyana Rugby Football Union (GRFU)/Hairoun Beer Sevens tournament.

Floodlights surge to victory over Regal Masters

Ramesh Narine guided Floodlights Masters to a 12-run victory over nemesis Regal Masters in the Masters Over-45 year old final of the 2018 Orlando Cup, which ended last Sunday at Hogshead Park, Florida.

GCS to hold fundraisers today for CARIFTA Games team

In an effort to help offset expenses for the CARIFTA Games Track and Field team destined for The Bahamas, members of the Guyana Community of Service (GCS) will once again be hosting fund raising activities today at Payless Variety Store on Wellington Street and the Giftland Mall at Pattensen.

Bravo not seeking Windies recall but remains available

BRIDGETOWN, Barbados, CMC – West Indies all-rounder, Dwayne Bravo, has refuted international media reports suggesting he is actively seeking a return to the regional side for next year’s World Cup in England.


Not Ready to Subscribe ?

You can still join over other 15,000 subscribers and receive FREE breaking news alerts as they happen and the morning brief featuring top stories of the day. 

Your browser is out-of-date!

Update your browser to view this website correctly.

We built using new technology. This makes our website faster, more feature rich and easier to use for 95% of our readers.
Unfortunately, your browser does not support some of these technologies. Click the button below and choose a modern browser to receive our intended user experience.

Update my browser now