In any given situation we assume that people, including ourselves, will act sensibly. But that is not an assumption on which we can rely. We live our lives and make our decisions on much shakier foundations than reason and good sense. It is important to understand that people seldom think logically and therefore very often do not act rationally.
The long testimony of history, and all the researches of behavioural scientists, clearly indicate that the cool exercise of logic is only one influence in how people think and therefore act. There are other influences at work which are all too often more powerful…..
A long time ago when I was with GuySuCo there was an occasion when I found myself growing irritated because my secretary was urging me to find time for an interview with an old man, a pensioner from the old sugar times, who had been trying to see me for a couple of days.
Sveinsson Knut, Canute the Great, King of England from 1016, King of Denmark from 1018 and King of Norway from 1030 until he died in 1035, was perhaps the most successful and effective of the early rulers of England.
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