‘Pride Month’ Shopping Guide

June is the month where special allowance is made to colour block your fashions for 30 days straight without looking ‘too much’.

Commonly referred to as ‘Pride Month, Gay Pride or LBGT Pride’, the month serves as a reminder of the Stonewall riots which occurred in June of 1969 in Manhattan and the importance of human rights for people within the LBGT community. Brands have started to commercialize on the popular rainbow colour scheme that is very symbolic of the LBGT community and I wonder if every social movement for human and social rights will be capitalized on.

Over-commercialization sometimes weakens the true essence of the cause,