There really isn’t an actress, influencer or singer whose fashion or beauty products I have ever anticipated buying. Truthfully, in the majority of cases, there is never that level of integrity and authenticity that would deem them worthy. However, as with almost everything, there is always an exception to the rule and in this case for me that is Rihanna. Last week Friday, when her Fenty Beauty Line was launched I found myself being awake during the early hours of the morning refreshing my page to ensure I got the first batch of products. A first for me, let me assure you. Most women of colour across social media anticipated the launch too since the beauty line’s unique selling point was inclusive foundation shades.
Many women of colour have to mix roughly three different shades of foundation in order to get the correct shade and then we still have to submit a prayer to the foundation gods in the hope that it accurately matches our skin tones. One would think that by now with all the fast-tracking consumer research, brands would have reacted to consumers’ requests to keep girls like me in mind. That is why it is such an astonishing
