Transparency Market Research (TMR), the global market research, analysis, and intelligence firm with offices in India and the U.S. is predicting a sharp spike in the demand for tropical fruit puree in the period up to 2025 on account of increasing demand for fruit flavours linked to the production of baby foods and popular beverages.
The report lists passion fruit, mango, guava, avocado, tomato and papaya – all fruits cultivated in the region – as being among high-demand fruits associated in their end use with infant food, beverages, baked products, snacks, ice cream, yogurt, dressing and sauces. They are among those likely to retain a high demand profile at least through the next seven to eight years.
Tropical fruit purees are widely associated with taste enhancement particularly in the baby foods industry. According to the Report packaged baby food manufacturers are increasingly moving to purees rather than actual fruits and vegetables referred to in product packaging. According to the report several multinational companies including Heinz and Kellogg’s are using purees in their baby food products in a large quantity.
According to the report, revenues generated from tropical fruit purees were valued at US$3,519.9m by the end of last year and were expected to increase at a rate of 5.6% over the forecast period. By the end of 2025, the global tropical fruit puree market is expected to be valued at US$5,749.2m by the end of 2025.
The health-driven increase in demand for fruit beverages commonly prepared from juices have pushed several juice manufacturers to use purees in their products in order to provide them with a smooth blend and increase the thickness. The demand for this blend of fruit juice is reportedly rising on account of the fact that puree retains all of the juice and a large proportion of the fibrous matter naturally found in the fruit.
The report says that an increase in the use of purees in juices will lead to a corresponding growth in the demand for purees, a development that could open up potentially lucrative investment opportunities in orchards in the Caribbean. However, the market in Asia Pacific is expected to dominate over the forecast period followed by Latin America and Europe.