If you mention the brand Royal Chicken in a conversation about the local poultry industry you will probably not get the kind of knee jerk response that some other brands elicit. And yet the product of Mohammed’s Farm, a twenty-four–year-old family business headquartered at 60 Garden of Eden, East Bank Demerara is one of the leading players in the country’s poultry sector; and if its plans for growth and expansion are what the company’s General Manager Rasheed Baksh say they are then sooner rather than later this fast-emerging giant is bound to become a household name among consumers..
You wouldn’t have thought that a multi-million dollar poultry establishment that slaughters between 50,000 and 60,000 birds per week, delivers chicken parts across the coastal regions of Guyana in six refrigerated trucks, extends its delivery service as far as Lethem was built from ground up by Shameer Mohammed, still in his forties, would have such a low profile.
You probably wouldn’t have thought, either, that Mohamed’s Farm has its origin in an operation comprising fifty birds, a small freezer and a modest distribution involving small shops in the immediate neighbourhood. By 2012 the firm had done well enough to acquire a poultry plucking and processing plant and the following year, a Hatchery. That was the same year in which the Royal Chicken brand was launched after which customers as far as Charity, Molsen Creek and Linden began to benefit from chicken supplies free of delivery costs.
