Among the extraordinary technological advances that will take place globally over the next decade, the most potent for the Caribbean may be Artificial intelligence (AI).
This is because its rapid introduction into almost every commercial aspect of tourism means that it will change fundamentally the relationship between visitors, destinations and profitability.
AI is fast becoming a pervasive business tool for those who sell travel, vacations, and services to visitors.
Through the advanced use of logic, it is enabling industry providers to learn in detail about a client’s preferences by taking unstructured data and building predictive models. It does this by monitoring potential visitors daily use of multiple platforms, including their internet preferences and their cell phone usage and relating this to all other digitally held information, such as the information many supermarkets hold on the groceries they purchase.
