Fashion is probably the truest reflection of our economic status. It is a common ground that no human being can deny being part of even if they are genuinely disinterested in it. However, the current climate in which fashion exists blurs one’s ability to show individuality. Perhaps this is due to fast fashion and intensified peer pressure through social media, but the concept of personal style has been superseded by what is trending as opposed to what one truly wants.
Overriding personal taste for the sake of trends turns one into a mere copycat. This is not limited to apparel but extends to beauty trends and lifestyle as well. One look through Instagram’s explore feed and you will see some of us have come to look like each other with the same heavy contours and well-shaped brows. Our goals to travel to the same places and do the same fitness routines have aligned too.
And if they do not align, there is a constant subconscious reminder that this is what you should want. According to Tangney and Dearing, 2003, the negative emotional experience of embarrassment and guilt arises from social misdeeds. That means most of us will likely embrace the sway of popular opinion…..