Financial wellness company seeking to free Guyanese from paycheck to paycheck living

From left are Bianca Cummings, CEO of Outliers Zone and Financial Wellness Coach Athalyah Yisrael, and GWI training Officer Tricia Campbell, at the launch of the ‘Get money-smart Guyana’ financial literacy campaign. (Terrence Thompson photo)
From left are Bianca Cummings, CEO of Outliers Zone and Financial Wellness Coach Athalyah Yisrael, and GWI training Officer Tricia Campbell, at the launch of the ‘Get money-smart Guyana’ financial literacy campaign. (Terrence Thompson photo)

With the aim of educating Guyanese households, the Outliers Zone organisation yesterday launched its ‘Get money-smart Guyana’ financial literacy campaign.

Outliers Zone is a financial wellness entity that provides financial growth training for employees and entrepreneurs. It’s new campaign aims to assist Guyanese in breaking free from the paycheck to paycheck life and to begin growing wealth for their families by next year. This will be done through a series of workshops aimed at assisting adults, youths and children to become money smart.

During the launch, Athalyah Yisrael, the Chief Executive Officer (CEO) of Outliers Zone, observed that financial literacy is not taught in schools but adults are expected to manage funds. The solution, she said, is to be aware that money put in the bank to save is not making money; instead, people must learn to save, spend, donate and invest.

On November 3rd, the organisation will be holding its “Mega Employee Money Management Workshop’ at the Guyana Marriott Hotel from midday to 5 pm. This workshop is dedicated to assisting 600 persons to end the paycheck to paycheck life and to begin a strong financial foundation for their families while working with their respective companies.

It also seeks to allow participants to discover their financial identity – whether poor, middle-class or rich – based on their money management habits, things owned and things owed. The workshop further aims to assist participants in recognising actionable steps to take control of their financial future now, to recreate their financial identity and become rich.

A great focus will be placed on developing five important habits: saving, investing, donating, spending and tithing, and in that way, a press release from the organisation said, persons can contribute more fully to the nation and their families.

Tricia Campbell, of Guyana Water Inc (GWI), and Bianca Cummings, both gave testimonials of how they benefitted from the information supplied by Outliers Zone.

Campbell said that the pre-retirement employees at GWI have testified to seeing the benefits from the workshop and information supplied to them.

Cummings, meanwhile, excitedly shared how, through Outliers Zone, she was able to start up her own company ‘Grown to Lead’ and expand her investments because of the information she would have received.

Both women encouraged persons to get on board and reap the benefits.

For more information about the workshop, Outliers Zone can be contacted on 623-4386 or via their Facebook or Instagram pages or through email at outlierszone@gmail.com.

Following the November 3rd workshop, there will be similar events in Linden, Berbice and Essequibo.

Since its establishment in 2018, Outliers Zone has partnered with approximately 14 companies and has assisted almost 1,366 employees control their finances and begin saving/investing for the future. The company has also educated over 1,000 Primary and Secondary School students, through April to May, on how to get money smart through their ‘Teach a child to save day’ parent-child workshop.