Global demand for ‘healthy’ fruit, vegetable beverages opening big opportunity here

-mango, pineapple, orange-based drinks in high demand

The volume of fresh fruit cultivated in Guyana augurs well for the development of a fresh fruit juice industry though limited manufacturing infrastructure remains a major challenge.

If the recent Global Fruit and Vegetable Juice Market Research Report 2018-2025, published in January by the California-based market research and consulting company, Grand View Research, is anything to go by, there may yet be room for Guyana in the global US$150 billion-plus fruit and vegetable juice market.

The market is expected to grow by more than 5% during the forecast period, the rise in consumption of these products being attributable to changes in consumer tastes, driven mostly by the adoption of healthier diets and the advent of convenient cold pressed juices on the market.

Grand View Research tags fruit and vegetable juices as being “one of the fastest growing segments in the beverage industry,” noting that there has been “a latent shift in the consumption of healthy juices from aerated sodas,” which they say, “have no nutritional value in a sharp contrast to fruit and vegetable juices available in the market.”….

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