The Guyana Football Federation [GFF] yesterday commenced a two-day Marketing Workshop at the Guyana Olympic Association [GOA] headquarters, Liliendaal.
The aim of the workshop, which is being attended by members from the Elite League clubs, Regional Member Associations and Association Members, is to educate the attendees on several aspects of marketing, sports marketing, branding and brand management towards sustainable corporate partnerships.
The event is being facilitated by Vijay Setlur, CONCACAF Professional Football Development Instructor and Marketing Instructor at Schulich School of Business-York University.
“The football brand has had its ups and downs in Guyana and it was with this consciousness, that we’ve taken the decision to not just help ourselves at the Federation but members to pay attention to the brand that you are responsible for and how it fits into the overall synergy of developing the game and professionalizing the sport in Guyana,” GFF president Wayne Forde stated in a release.
Meanwhile Setlur, who has staged similar workshops in CONCACAF nations Dominican Republic, Suriname and Puerto Rico, stated, “it’s great to be able to grow football in the CONCAF Region.”
Among the areas that will be discussed at the forum are Introduction to Marketing and Sport Marketing, Developing A Marketing Plan, Sports Consumers and Consumer Engagement, Sports Brand Management, Sport Sponsorship Marketing and Social Media and Sport Marketing, Sport Marketing and Popular Culture.