“You can’t win a political campaign without momentum. With momentum, campaigns roll to victory, without it, they linger into defeat. It is surprising, then, that so few campaigns have a comprehensive plan to gain momentum, aiming their tools and strategy toward building this indispensable lifeblood of politics.” (www.localvictory.com/strategy/political-momentum-2.html)
We usually view momentum in the political process as a means of substantially increasing excitement and support for a dark horse or a front runner as massive bandwagoning takes place. Thus in the 1976 Democratic primary campaign in the United States, the number of democrats supporting Carter moved from 4% on February 15th to 26% on March 14th. In the 1988 Republican primary campaign, the
