Attracting sustained private sector financial sponsorship for sport in Guyana, given a business community that comprises mostly small and medium-scale business enterprises is a challenge which only a handful of local sports organisations have been able to meet.
The larger business entities have, by and large been generous though, over time, some have shown clear signs of donor fatigue. Marketing budgets which customarily include funds for sports budgets have become more modest, particularly among large local companies with captive markets. For those companies, giving to sport has become less a matter of marketing and more a matter of patronage. While some of the smaller enterprises derive modest promotional spinoff from giving to sport, their problem reposes in their ability to give.
Kashif Mohammed agrees that while several business houses are often prepared to chip in with modest support to “an individual sports event or a local team travelling abroad” it is
