Premier Group celebrates its first anniversary

The Premier Group Team

The face of Sheriff Street has been changing continually over the past two decades or so. Once considered a residential area, the street that runs continuously across almost the entire width of the capital has been undergoing a fast transformation. Night Clubs, restaurants, hardware and furniture stores and, over the past few years, at least three supermarkets have sprung up on Sheriff street between Duncan and David streets. The change has given one of the main access roads to the East Coast Demerara and Berbice a kind of downtown feel. At night, it is a hive of activity with patrons of the various business houses competing for car parking on a street that was simply never meant to be part of the city’s commercial hub.

The congestion eases once you pass David Street. Now you are heading north towards the sea wall and Sheriff Street returns somewhat to its old self. There is an almost continuous row of dwelling houses extending all the way the East Coast Highway. There is one other noticeable break in the row of houses, a modern glassy looking shopping complex housing the Premier Group of Companies. It is by far the most attractive of the new complexes that have appeared on Sheriff Street in recent years.

The Premier Group comprises three entities—Rouge Beauty, Electronics City and International Foods. They are