Banks DIH Ltd’s Chairman Clifford Reis told shareholders at the 56th Annual General Meeting last week that the company intends to focus on “a concerted export drive.” This, he said, will be centred around the heightened promotion of the company’s well-entrenched XM and Banks Beer brands.
There is, Reis said, “a strong demand and a market waiting to be developed for our rums in Europe and North America,” and with product development of these brands now completed, the company
