With packaging and promotion continuing to prove a challenge to efforts by local enterprises to expand their market share in the region as much as in North America and Europe, Associated Packers Incorporated (API) has taken a small but significant step to begin to raise standards.
On local supermarket shelves packages of full cream and skimmed Premyum milk are, in terms of presentation, indistinguishable for the imported brands. Since last October, the company, a subsidiary of De Sinco Trading has been testing its new brand in local supermarkets and Mahendra Jaikaran, API’s Chief Executive Officer and a shareholder
