The Caribbean Broadcasting Union (CBU) and its members have to evolve in the face of the wave of technological advancements and the push towards digitisation.
This is according to CBU President Shida Bolai, in her address at the opening of the 44th Annual General Assembly, at the Guyana International Conference Centre, at Liliendaal.
“For broadcasters, technology has changed the rules of the game. In some ways, it has leveled the playing field. In others, it has lowered the platform while raising the bar… The greatest challenge can be uniquely described in four words: Stay relevant. Stay ahead. If we fail to do so, we risk the fate of the dinosaurs,” Bolai said, while calling on members to embrace the 21st century because “the most dramatic change itself has been technological, it has transformed our business, changed our markets, redesigned consumer habits, dissolved barriers and created a new media that we could have never imagined 43 years ago.”
Bolai said that while training was paramount, the challenges needed to also be faced head on. “In an era of opinion-led social media, our main competitive advantage is our ability to deliver objective, verified, credible, fact-checked news and other information. Credible information is the
