I have never thought of Shakira, Juanes and lesser-known artists as potential engines of Latin America’s economy, but newly released studies conclude that the region could grow more rapidly if it developed its so-called “creative industries.”
All of a sudden, major international institutions are sounding alarm bells about the fact that despite its wealth of talent in music, films, books, handcrafts, fashion designs, video-games and other creative activities, Latin America accounts for only 1.7 per cent of the $646 billion in annual global exports of cultural goods and services,
