A decade or more of national preoccupation with fitness and health has witnessed the emergence of business enterprises that offer a range of goods and services linked to what is commonly described as the health and wellness industry.
These days, large, mostly urban stores and sports shops offer a bewildering array of gym equipment, a response to the emergence of a market that includes affluent citizens seeking to make home exercise an integral part of their lives and entrepreneurs whose modern, well-equipped gyms are reflective of affluent lifestyles.
Among the more modest enterprises in the sector, the spa has emerged as one of the more popular choices among the health and wellness clientele. The word spa conjures up images of mud baths and meditation classes, exquisitely prepared spa cuisine, and fragrant eucalyptus groves. These days, however, spas seem to be everywhere: in
