I read an article recently in the Financial Times that explained why and how women get easily sucked into trends. The main reason, it said is because the fashion industry is vast, diverse and mind-numbing; numerous retailers, designers and marketers are constantly vying for the attention of the target audience.
Emails every micro second about sales, further reductions and new arrivals keep popping up and suggested stores to “like” pop up on your Facebook feed, to tempt you; not to mention all of the other forms of advertisements. It’s safe to say that the industry keeps on attaching itself to us like a leech, distracting us from the things we actually like. If you sit and think about it seriously, we are never really given a real true break to discover our own sense of style and to develop an actual desire for something on our own. We are always told what the style, trend or fashion is and it has reached
