‘Electric Avenue’ takes it higher – 32 years later

An artist’s impression of the Tesla gigafactory

When Eddy Grant sang, “We gonna rock down to Electric Avenue//And then we’ll take it higher,” back in 1982, he might not have imagined that 32 years later, the name of the song and his name would be popping up all over social media in relation to electric cars.

That happened on Friday, when Elon Musk CEO of Tesla Motors Inc, the luxury electric car maker, announced that the new address of the company’s “gigafactory” battery manufacturing facility was Electric Avenue, McCarran, Nevada. The address never previously existed, but bets were out that before long it would appear on Google Maps.

The bigger news of course was that the state of Nevada had granted the car company US$1.25 billion in tax incentives in return for its