Small hotel operators to get sorely needed marketing training

Small hotels need marketing to compete

Twenty-five local hotel and resort owners and managers are to participate in a five-day workshop on ‘Marketing Techniques for Small Hotels’ targeting middle and senior management drawn from properties with 75 rooms or less.

The workshop which is being staged by the Caribbean Development Bank’s Caribbean Technological Consultancy Services (CTCS) Network in collaboration with the Tourism and Hospitality Association of Guyana (THAG) will be held from June 2- 6, 2014 at the Cara Lodge, beginning at 09:00 hrs each day.

The workshop which comes against the backdrop of recent calls by THAG for government to demonstrate a higher level of commitment to the development of the tourism industry will be the first of its kind to seek to respond to the surfeit of small hotels and guest houses that have mushroomed in Guyana over the past seven years. Enticed by government through duty-free concessions on