Traceyann Massay is another of an increasing number of young people who are surrendering routine nine-to-five jobs to embrace the more challenging excursion into self-employment. The trend is as much a reflection of a desire to break free of the obvious constraints of being a wage-earner as it is a desire on the part of the young would-be entrepreneurs to test themselves in pursuits that demand generous measures of discipline, desire and determination. These days, too, the appeal of entrepreneurship is also driven by continually expanding consumer choices and by social media tools that have worked wonders for marketing.
Massay spent a period of her life as a wage-earner in the employ of Giftland Office Max, Toolsie Persaud Ltd and the
