Geographic Information Systems (GIS) as a business tool

Valrie Grant

A fundamental question of any business is where? Where to locate? Where are my customers? Where are my competitors?

Where are the gaps in the market? All the important pieces needed to making your business a success can be analyzed, managed and visualized using a GIS.

Geographic Information Systems was once the domain of cartographers, mapping specialists and scientists but there has been a revolution and increasingly GIS is being employed strategically in business. There are numerous applications for GIS in business, these include location-based services, supply chain management, asset management, geographical marketing and promotion. Businesses that use