At a time when the Caribbean’s fashion and creative industries are jousting for position to present their products to what has become a multi-billion dollar international market, Guyanese fashion designer Carol Fraser wants Guyana to focus more attention and investment on the quality of trade fairs and exhibitions by placing a greater measure of human and material resources at the disposal of such events.
Fraser raised this issue with the Stabroek Business just days after returning from the high-profile Barbados Manufacturers Exhibition, BMEX 2015, where a number of Guyanese creative and craftspeople displayed and marketed their goods alongside counterparts from elsewhere in the Caribbean and in the United States.
Fraser’s perspective on international trade fairs derives from what is now her considerable experience in attending these events. She believes that marketing success can well begin with the events that you attend and the opportunities that those
