St. John’s, Antigua, CMC – The West Indies Cricket Board has hired the United Kingdom-based company Pitch International in a multi-year deal to develop and implement a new commercial strategy, with the aim of boosting the organization’s revenue.
Pitch International, a leading sports marketing agency, will serve as the Board’s exclusive commercial consultant and sponsorship sales agency. Four objectives of the new commercial strategy have been identified.
In addition to increasing revenue, Pitch International is expected “to create a clear commercial identity for West Indies cricket,
