Local business houses now have at their disposal the service of a tool that helps them measure the value they receive for their advertising dollar by determining just how much of what they disseminate actually reaches the market.
The four-year-old Media InSite Ltd, which has its origins in Trinidad and Tobago has just begun to offer the Guyanese business community what it says is a “cutting-edge media monitoring products and services” facility.
It is a service that larger local business enterprises that make multi-million-dollar investments in advertising across the spectrum of mass media are likely to show an interest in.
