A new regional context for tourism

A few days ago, Karolin Troubetzkoy, the President of the Caribbean Hotel and Tourism Association (CHTA), spoke to the media about some of the challenges that she believes now face the tourism sector in the region; the industry that in recent years has become the single largest contributor to Caribbean economic growth.

20110320viewfromeuropeHer comments, which identified a number of issues that the industry in the Caribbean faces, were intended to preview the September 30 to October 2 Caribbean Hospitality Industry Exchange Forum (CHIEF) in Puerto Rico, which she hopes will set the scene for the industry to “open [its] eyes to the bigger picture.”

First on her list was the huge growth in travel to Cuba which approximately 2.1m travellers visited during the first six months of 2016, an 11.7 per cent increase over the same period in 2015. While CHTA is developing a closer working