Maxwell Nurse concedes that when he embarked on his first entrepreneurial venture, M&M Graphics in the late 1990s his knowledge of the essentials of running a business was limited to a decidedly deficient understanding of the concept of making a ‘mark up.’ Even now, as the head of S&S Multi Media, a creative arts enterprise operating at 436 Westminster, West Bank Demerara, he is still trying to find his entrepreneurial feet, so to speak. His company produces banners, posters and fliers and does advertising graphics for local companies. Nurse’s short-term ambition is to invest in hi-tech equipment that would enable him to further diversify into animation.
