We are all guilty of owning at least one thing that we regret buying and more than often the act of remorseful buying happens when we are high on impulse – perhaps our favourite brand may be having a sale or chances are we may have developed some sort of obsession with a particular design style or concept.
However, it is more than common for impulsive shopping to happen when the price is low. It’s even more factual to say that we base our decisions purely on cost and not actual desire for the item. By nature it is said that we are frugal (well most of us) beings at heart.
