A radical shake-up to the existing ecosystem of selling television rights is under discussion by Full Members and will be examined further at the ICC’s annual conference in Edinburgh later this month. The change, one part of a broader reworking of cricket’s international calendar, is aimed at giving member boards better value for their television rights in overseas markets. If implemented, a new model could see boards take greater control than broadcasters of monetising the value of bilateral cricket as well as its promotion and visibility in untapped markets.
The crux of the proposal, made at the ICC chief executives committee meeting in April, is this: once the current cycle of television rights ends for respective Full Members, each board will continue to sell rights for its home territory and avail of those profits entirely as is already the case. But each board will place the rights to telecast its home series in overseas markets in a common pool into which other boards will also
