The Slow Fashion Movement

Soko Factory, Rukinga Wildlife Sanctuary in Kenya

The word slow is not one you would associate with fashion and how the industry operates in the grand scheme of things. Given the whole concept of fashion, moving slowly makes it seem uninteresting and dreadful. However, the fast pace fashion moves at has fostered several sustainability problems. An exhaustion of fossil fuels through fabric and garment production and transportation in addition to fresh water reservoirs being increasingly reduced significantly for cotton crop irrigation are just two of the huge negative impacts fashion has had on the environment.

20140725last logoAs the reality behind fashion’s glitter and glamour reveals itself, the principles of the Slow Fashion Movement have started to gain significant momentum over the years to help curb some of fashion’s pitfalls. The Slow Fashion Movement represents all things ethical and eco-friendly within the fashion industry. From sourcing, to logistics, to fair wages; the concept of slow fashion ensures that clothes are produced without harming the environment or marginalizing the people who produce them.

What the slow fashion movement does is position itself in the fast-paced fashion world through fair principles for all. Its aim is to make the industry’s stakeholders more aware of the